Being trusted and trustworthy is essential for CPAs. Whether opining on financial statements, preparing budgets or financial statements, or valuing assets or transactions, trust is the foundation for your impact and outcomes. And the business case for trust is strong. Studies show that trust between managers and employees is the most defining feature of the very best places to work.

The most trustworthy public companies outperform the benchmarks with high-trust companies being more than 100% more likely to be high-performing revenue organizations. Trust is not just a nice-to-have soft skill. It is a hard imperative for leaders.

This course offers two models to understand how to build trust and trustworthiness and offers 13 strategies to improve your trust-building skills and increase your trustworthiness.

• The Business Case for Trust in Organizations
• Key Elements of Building Trust and Trustworthiness
• Assessing Trust in Professional Relationships
• Trust Behaviors: The 13 High-Trust Actions (based on Covey)
• Self-Assessment and Opportunities for Growth
• Listening Skills as a Trust-Building Tool
• Action Planning for Personal and Professional Impact
• Accountability, Transparency, and Integrity in Practice
• Building Organizational Cultures of Trust
• Trust, Communication, and Conflict Resolution